Privacy Policy

 

Privacy Policy

This privacy policy describes how marstek.de (the "Website" or "we") collects, uses, and discloses your personal data when you visit the Website or make a purchase.

Contact
If you have any further questions after reviewing this policy, wish to know more about our privacy practices, or would like to file a complaint, please contact us by email or mail at the contact information provided below:

Trade name: Marstek GmbH
Phone number: +49 211 97546334
E-Mail: support@marstek.de
Physical address: Wiesenstraße 21, 40549 Düsseldorf, Germany

Collection of personal data
When you visit the website, we collect certain information about your device, your interactions with the website, and information necessary to process your purchases. We may also collect additional information when you contact us for customer support. In this privacy policy, we refer to all information about an identifiable person (including the information listed below) as “personal data.” Below is a list of the collected personal data and its purpose.

Device information

  • Purpose of collection:To load the website correctly for you and conduct analysis of website usage to optimize it.
  • Source of collection:Automatically collected when you visit our website with cookies, log files, web beacons, tags, or pixels.
  • Disclosure for business purposes:Shared with our processor Shopify.
  • Collected personal data:Browser version, IP address, time zone, cookie information, pages or products visited, search terms, and your interactions with the website.

Order Information

  • Purpose of collection:Providing products or services to fulfill our contract with you, processing your payment information, organizing shipping, providing invoices and/or order confirmations, communicating with you, reviewing our orders for potential risks or fraud, and, to the extent it aligns with your preferences, providing information or advertising about our products or services.
  • Source of collection:Provided by you.
  • Disclosure for business purposes:Shared with our processor Shopify.
  • Collected personal data:Name, billing address, shipping address, payment information (including credit card numbers), email address, and phone number.

Customer support information

  • Purpose of collection:Providing customer support.
  • Source of collection:Provided by you.
  • Disclosure for business purposes:Not applicable.
  • Collected personal data:No specific data provided.

Minors
The website is not intended for individuals under 18 years of age. We do not intentionally collect personal data from children. If you are a parent or guardian and believe that your child has provided us with personal data, please contact us at the address above to request the deletion of this data.

Disclosure of Personal Data
We share your personal data with service providers to provide our services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to operate our online store. For more information on how Shopify uses your personal data, visit here: https://www.shopify.com/legal/privacy.
  • We may disclose your personal data to comply with applicable laws and regulations, respond to subpoenas, search warrants, or other lawful requests for information we receive, or to protect our rights.

Behavioral Advertising
As described above, we use your personal data to provide you with targeted advertising or marketing communications that may be of interest to you. For example:

  • We use Google Analytics to understand how our customers use the website. For more information on how Google uses your personal data, visit here: https://www.google.com/intl/de/policies/privacy/. You can disable Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We share information about your use of the website, your purchases, and your interactions with our ads on other websites with our advertising partners. Some of this information we collect and share directly with our advertising partners, in some cases through the use of cookies or similar technologies (depending on your location with your consent).
  • We use Shopify Audiences to show ads on other websites to buyers who have shopped with other Shopify merchants and may be interested in our offerings. We also share information about your use of the website, your purchases, and the email address associated with your purchases with Shopify Audiences. This way, other Shopify merchants can make offers that may be of interest to you.

For more information on how targeted advertising works, visit the educational page of the Network Advertising Initiative (“NAI”): https://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can disable targeted advertising at:

Additionally, you can disable some of these services by visiting the Digital Advertising Alliance's opt-out portal: https://optout.aboutads.info/.

Use of Personal Data
We use your personal data to provide you with our services. This includes: the sale of products, payment processing, shipping, and fulfilling your order as well as informing you about new products, services, and offers.

Legal basis
According to the General Data Protection Regulation (“GDPR”), we process your personal data if you are located in the European Economic Area (“EEA”) on the basis of the following legal grounds:

  • your consent;
  • the performance of the contract between you and the website;
  • the compliance with our legal obligations;
  • the protection of your vital interests;
  • the performance of a task carried out in the public interest;
  • our legitimate interests that do not override your fundamental rights and freedoms.

Storage
When you place an order through the website, we store your personal data for our records unless you request us to delete this information. For more information about your right to deletion, please see the “Your Rights” section below.

Automated decision-making
If you are located in the EEA, you have the right to object to processing that is based solely on automated decision-making (including profiling) when this decision-making has legal or otherwise significant effects on you.

We do not participate in fully automated decision-making processes that have legal or otherwise significant effects on customers.

Our processor Shopify uses limited automated decision-making processes to prevent fraud that do not have legal or otherwise significant effects on you.

Services that involve elements of automated decision-making include:

  • Temporary blocklist of IP addresses associated with repeated failed transactions. This blocklist remains in effect for a few hours.
  • Temporary blocklist of credit cards associated with blocked IP addresses. This blocklist remains in effect for a few days.

Sale of personal data
Our website sells personal data as defined by the California Consumer Privacy Act of 2018 (“CCPA”).

[Insert:

  • Categories of sold information;
  • IF SHOPIFY AUDIENCES IS USED: Information about your use of the website, your purchases, and the email address associated with your purchase;
  • Instructions on how to opt out of the sale;
  • Whether your company sells information from minors (under 16 years old) and whether explicit consent is obtained;
  • If you offer a financial incentive for the sale of information, provide information about what that incentive is.

Your rights

GDPR
If you are a resident of the EEA, you have the right to access the personal data we hold about you, to transfer it to a new service, and to request the correction, update, or deletion of your personal data. If you wish to exercise these rights, please contact us using the contact information provided above.

Your personal data will initially be processed in Ireland and then transferred outside of Europe for storage and further processing, including to Canada and the United States. For more information on how data transfers comply with the GDPR, please see Shopify's GDPR whitepaper: https://help.shopify.com/en/manual/your-account/privacy/GDPR.

CCPA
If you are a resident of California, you have the right to access the personal data we hold about you (also known as the “right to know”), to transfer it to a new service, and to request the correction, update, or deletion of your personal data. If you wish to exercise these rights, please contact us using the contact information provided above.

If you would like to designate an authorized person to submit these requests on your behalf, please contact us at the address provided above.

Cookies
A cookie is a small amount of information that is downloaded to your computer or device when you visit our website. We use various types of cookies, including functional, performance, advertising, and social media or content cookies. Cookies enhance your browsing experience by allowing the website to remember your actions and preferences (e.g., login and region settings). This means you don’t have to re-enter this information every time you return to the website or move from page to page. Cookies also provide information about how users use the website, such as whether it is a first visit or if the user is a regular visitor.

We use the following cookies to optimize your experience on our website and provide our services.

Cookies necessary for the functioning of the shop

Name

Function

Duration

_ab

Is used in connection with accessing the admin area.

2 years

_secure_session_id

Is used in connection with navigating a storefront.

24 hours

_shopify_country

Used in connection with the checkout.

Session

_shopify_m

Is used to manage customer privacy settings.

1 year

_shopify_tm

Is used to manage customer privacy settings.

30 minutes

_shopify_tw

Is used to manage customer privacy settings.

2 weeks

_storefront_u

Serves to update customer account information.

1 Minute

_tracking_consent

Tracking preferences.

1 year

c

Used in connection with the checkout.

1 year

cart

Used in connection with the shopping cart.

2 weeks

cart_currency

Used in connection with the shopping cart.

2 weeks

cart_sig

Used in connection with the checkout.

2 weeks

cart_ts

Used in connection with the checkout.

2 weeks

cart_ver

Used in connection with the shopping cart.

2 weeks

checkout

Used in connection with the checkout.

4 weeks

checkout_token

Used in connection with the checkout.

1 year

dynamic_checkout_shown_on_cart

Used in connection with the checkout.

30 minutes

hide_shopify_pay_for_checkout

Used in connection with the checkout.

Session

keep_alive

Used in connection with buyer localization.

2 weeks

master_device_id

Used in connection with merchant login.

2 years

previous_step

Used in connection with the checkout.

1 year

remember_me

Used in connection with the checkout.

1 year

secure_customer_sig

Used in connection with customer login.

20 years

shopify_pay

Used in connection with the checkout.

1 year

shopify_pay_redirect

Used in connection with the checkout.

30 minutes, 3 weeks, or 1 year depending on the value

storefront_digest

Used in connection with customer login.

2 years

tracked_start_checkout

Used in connection with the checkout.

1 year

checkout_one_experiment

Used in connection with the checkout.

Session

checkout_session_lookup

Used in connection with the checkout.

3 weeks

checkout_session_token_<>

Used in connection with the checkout.

3 weeks

identity-state

Used in connection with customer authentication.

24 hours

identity-state-<>

Used in connection with customer authentication.

24 hours

identity_customer_account_number

Used in connection with customer authentication.

12 weeks

Reporting and Analytics

Name

Function

Duration

_landing_page

Tracks landing pages.

2 weeks

_orig_referrer

Tracks landing pages.

2 weeks

_s

Shopify Analytics.

30 minutes

_shopify_d

Shopify Analytics.

Session

_shopify_s

Shopify Analytics.

30 minutes

_shopify_sa_p

Shopify analytics related to marketing and referrals.

30 minutes

_shopify_sa_t

Shopify analytics related to marketing and referrals.

30 minutes

_shopify_y

Shopify Analytics.

1 year

_y

Shopify Analytics.

1 year

_shopify_ga

Shopify and Google Analytics.

Session

customer_auth_provider

Shopify Analytics.

Session

customer_auth_session_created_at

Shopify Analytics.

Session

The duration a cookie remains on your computer or mobile device depends on whether it is a 'persistent' or a 'session' cookie. Session cookies remain until you finish browsing, and persistent cookies remain until they expire or are deleted. Most of the cookies we use are persistent and expire between 30 minutes and two years after being downloaded to your device.

You can control and manage cookies in various ways. Please note that removing or blocking cookies may negatively impact your user experience and some parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can decide through your browser settings whether to accept cookies or not. These settings are often found in the 'Tools' or 'Settings' menu of your browser. For more information on how to change your browser settings or manage, block, or filter cookies, please refer to your browser's help file or websites like www.allaboutcookies.org.

Additionally, please note that blocking cookies may not fully prevent how we share information with third parties such as our advertising partners. To exercise your rights or to object to the use of your information by these parties, please follow the instructions in the 'Behavioral Advertising' section above.

Do Not Track
Please note that due to the lack of a common understanding in the industry regarding how to respond to 'Do Not Track' signals, there are no changes to our data collection and usage practices when we detect such a signal from your browser.

Changes
We may update this privacy policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

Complaints
As mentioned above, you can contact us if you would like to file a complaint. Please use the details provided under 'Contact', either by email or by post.

If you are not satisfied with our response to your complaint, you have the right to file a complaint with the relevant data protection authority. You can contact either your local data protection authority or our supervisory authority.